BABEL WITH BIBLE VERSES
“When the Abrahamic Covenant Becomes a Personal-Branding Strategy” By Akin Ojumu Apparently, the Church has been reading Genesis 12 incorrectly for thousands of years. The rabbis missed it. The Church Fathers missed it. The Reformers missed it. Biblical scholars missed it. Even the Apostle Paul, writing under the inspiration of the Holy Spirit, somehow failed to emphasize the real lesson buried in God’s call of Abraham. Thankfully, Fela Durotoye has come to our rescue. The motivational speaker and branding strategist recently announced what must surely rank among the more creative interpretations of Genesis ever produced: “God was the one who promised the first personal brand when He said to Abraham, ‘I will make your name great.’” There you have it. The mystery is solved. Genesis 12 was not fundamentally about covenant. It was not about redemption. It was not about God creating a people for Himself. It was not about the blessing of the nations. It was not about the promised Seed. It w...