THE REBRANDING OF THE AFRICAN SHAMAN
By Akin Ojumu You are living in the past if you imagine that Africa’s shamans, sorcerers, babalawos, dibias, and other practitioners of the occult are still hiding inside thatched-roof huts in dusty villages, surrounded by calabashes, animal skins, cowrie shells, and smoking pots of herbal concoctions. The witchdoctors have modernized and the native doctors have evolved. As Nigerians would say, dem don shine eye . They have studied the religious marketplace, discovered the commercial power of Christian branding, and exchanged the village shrine for the Church auditorium. The old altar has been replaced by a glittering stage. The incantation is now called a “prophetic declaration.” Divination has been renamed “the word of knowledge.” Spirit consultation has become “entering the supernatural realm.” What was once performed in the darkness of a forest shrine is now livestreamed in high definition beneath flashing lights and accompanied by a worship band. These practitioners of darkne...